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Celebrity Chef Rick Bayless heats things up in World Culinary Showcase
By Caren Anderson, Contributing Blogger
The annual National Restaurant Association Restaurant, Hotel-Motel Show is the world's biggest event for the restaurant and hospitality industry, attracting tens of thousands of visitors from all 50 states and more than 100 countries. Whether you're an owner, manager, chef or executive, it's the best place to source new products, discover new ideas and network with colleagues ? all in one place.
With more than 1,800 exhibiting companies, trailblazing culinary demos, education sessions and special events, the NRA Show is overflowing with fresh ideas to help promote, grow and manage a restaurant or foodservice business. The wide variety of food, beverages, equipment, technology, services showcased at the event provides a view into the future.
The NRA Show will connect you with equipment manufacturers, food and beverage suppliers, food and beverage distributors, and deals, among many others ? giving you an abundance of new ideas, products and services.
The 92nd anniversary of the NRA Show promises plenty of new and exciting highlights. Front and center: social media! The National Restaurant Association will keep attendees updated on Floored!, the official blog of the NRA Show and International Wine, Spirits & Beer Event (IWSB), Twitter (be sure to use hashtags #NRAShow and #IWSB), Facebook, YouTube and LinkedIn in real-time and even offer the smartphone mobile app, eventSocial - a social media tool designed to identify fellow registrants already in one's social networks and connect with them. The NRA Show Daily Deals program is the first global trade show-based group buying program, where buyers purchase deeply discounted products and services online and fulfill it at exhibitors? booths at the NRA Show.
Also new to the show are the Food & Beverage Product?Innovations Awards, which recognize food and beverage products that will make a significant impact in the restaurant industry.?The recipients will be showcased in the F&B Product Innovations Gallery. Kitchen Innovations, located in the South Hall, showcases the most innovative commercial kitchen equipment from around the world, as selected by an independent panel of experts.At World Culinary Showcase, all-star chefs will hit the stage to do live cooking demonstrations right on the show floor. All-star chefs include recent Top Chef All-Stars winner Richard Blais, Marcus Samuelsson, owner/executive chef, C-House in Chicago and Red Rooster in NYC, Rick Tramonto and John Folse of the soon-to-open Restaurant R'evolution, Sam Kass, White House Assistant Chef and Senior Policy Advisor for Healthy Food Initiatives and more!
International Wine, Spirits & Beer Event (IWSB), held in conjunction with NRA Show May 22-23, is the industry?s premier event focused exclusively on growing restaurant and hospitality bar programs.?Filled to capacity its nearly 6,500-square-foot area and officially ?selling out? exhibit space for the first time since its launch in 2008, opening sessions for IWSB will be held by Kevin Zraly, author of Windows on the World Complete Wine Course and Jim Koch, founder of Boston Beer Company and brewer of Samuel Adams.
The NRA Show's more than 70?free education sessions feature the industry?s top leaders and focus on hot topics, best practices and innovative business strategy. IWSB also offers free sessions focused on beverage alcohol trends, glassware, pricing and promotional strategies and more.
For the most up-to-date information live from the Show floor,?keep it here to Floored!
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