Toshiba 50L5200U

The Toshiba L5200U series consists of barebones HDTVs that do a few things very well, but lack many of the basic features found on similarly priced models. Illuminated by edge-mounted LED backlighting, the 49.1-inch 50L5200U we tested produced solid, accurate colors and offered nice wide viewing angles, but contrast ratio was on the low side. At $1,099.99 (direct), it?s relatively affordable for a 50-inch-class HDTV, but for that price, you're not getting any Web connectivity. Overall, there are better deals to be had in this price range.

Design and Features
The 50L5200U sports super-thin (0.6-inch) black bezels that give it a sleek, streamlined look, but it lacks the slice of chrome finish found on its sibling, the 55TL515U ($1,999.99, 3.5 stars). The bottom bezel is slightly wider at 0.8 inches and sports a small Toshiba logo in its center. The right side of the slim, 1.8-inch cabinet holds touch-sensitive Power, Channel Up/Down, Volume Up/Down, Menu, and Input buttons that are a bit too small and too sensitive. The remote is your best bet for tweaking picture settings.

The rear of the cabinet is home to a somewhat stingy selection of I/O ports. Left-facing connectors include three HDMI inputs, stereo analog audio inputs, a PC audio input, analog and digital audio outputs, and a USB port. Component video inputs, a PC (VGA) video input, and a coaxial TV jack face downward. You only get the three HDMI ports with this model (most HDTVs offer four), and unlike the similarly priced Samsung PN51D550C1F ($1,299.99, 3.5 stars), there's no Ethernet port for Internet connectivity or 3D support.

The 40-pound cabinet is supported by a glossy black rectangular stand that is sturdy enough, but doesn't swivel. The two 7-watt down-firing speakers, driven by Audyssey?s Premium Audio Technology, provide better-than-average output and are both loud and full-sounding. Granted, you don?t get the deep booming bass of a dedicated subwoofer but the boost gives the sound some much-needed low end.

The black remote is compact at 6.9 inches and you get 35 buttons plus four navigation keys and an Enter key. None of the smallish buttons are backlit. The bottom of the remote has moderately sharp edges where it meets your hand. They?re not sharp enough to do damage, but they?re not very comfortable either.

Picture settings include they typical brightness, contrast, backlight, tint, color, and sharpness controls, plus color temperature and backlight control. The ClearFrame 120Hz switch helps reduce motion blur and the Film Stabilization feature helps eliminate shaky video, but video purists will want to leave them off. Additional settings include gamma adjustment, picture size, aspect ratio, noise reduction, and Cinema Mode for viewing 24 fps content. There are five preset picture modes including Dynamic, Standard, Movie, PC, and Preference (custom). As is usually the case, Movie mode produced the best all-around picture out of the box.

Performance
We tested the 50L5200U using images from the DisplayMate suite of HDTV diagnostic tests, SpectraCal?s CalMAN 4 software, and a Konica-Minolta CS-200 Chromameter. After a basic darkroom calibration the set produced a peak brightness level of 219.89 cd/m² and a black level reading of 0.05 cd/m². The resulting contrast ratio of 4,380:1 pales in comparison to the Editors' Choice Vizio M3D550KD's ($1,429.99, 4 stars) 18,237:1 and the Samsung UN46ES8000F's ($2,999.99, 3.5 stars) 28,640:1, both of which are also LED-lit HDTVs.

Color accuracy was quite good; as noted on the CIE Chromaticity chart below, reds and blues were very close to perfect while greens were slightly off. The slightly heavy green level did not cause any noticeable tinting, and did not interfere with the 50L5200U?s excellent flesh-tone reproduction.

The 50L5200U did a fine job of eliminating motion blur while displaying scenes from the movie 2012 on Blu-ray disc. Image detail was sharp and off-angle viewing was superb for an LED panel. There was some loss of detail in dark scenes but not enough to make the picture look muddy. I did notice some backlight bleed around the corners, however,?which is fairly common with edge-lit HDTVs.

The 50L5200U used only 80 watts of power while being tested, which is good but not as efficient as the 55-inch?LG 55LM6700 ($2,299.99, 4 stars), which has a larger screen and used just 67 watts of power in our tests. There is a sleep timer but that?s all you get in terms of power-saving options.

Conclusion
The Toshiba 50L5200U is an attractive 50-inch HDTV that delivers accurate colors and solid viewing angles, but it doesn?t offer much in the way of features compared with other similarly priced models. If you?re looking for an affordable, full-featured LED-backlit HDTV that has 3D capabilities and comes with four HDMI ports and Internet connectivity, our Editors? Choice for budget HDTVs, the 55-inch Vizio M3D550KD, is the way to go.

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Attract Clients Like Crazy With Emotional Copywriting!

World Class Chef Gordon Ramsay chooses to yell at his chef to be work done. Why? You see, Gordon knows the secret, by provoking an emotional response in his chefs, he knows they will remember and/or make necessary changes. It?s the same with marketing and selling.
If you are reading this your probably have heard that [...]

The article starts below...

Written on June 20th, 2012
Read more articles on Copywriting.

World Class Chef Gordon Ramsay chooses to yell at his chef to be work done. Why? You see, Gordon knows the secret, by provoking an emotional response in his chefs, he knows they will remember and/or make necessary changes. It?s the same with marketing and selling.

If you are reading this your probably have heard that we buy with our emotions. Do you know why? And how? Let?s start with the why.

The human brain has three main components:

- the brainstem
- the limbic system and the
- the cerebral cortex.

The cerebral cortex analyzes sensory data, performs memory functions, learns new information and forms thoughts and makes decisions.

The limbic system is responsible for emotions and feelings like anger, passion, and sadness. Information retention and long-term memory are stimulated by the firing of the amygdala, which performs a key role in processing nearly all emotional events. Emotions cause us to pay attention and help use decide which message to remember.

The brainstem is responsible for body functions, which is very important but not for advertising.
Luckily, it is almost impossible to be emotionless. We are emotional beings. When writing or speaking your marketing message, you marketing message must be processed by the limbic system. Emotions tell the reader when to pay attention. Emotions are not only processed faster than logical thought, but also makes the final decision. Your marketing message needs stimulate an emotional reaction.

Now for the how! To stimulate a human emotion, the brain needs to make emotional associations. Your targeted audience needs to hear a marketing message 6 ?9 times to really understand it. More importantly your message need to be heard three times in seven nights sleep to move it from short term memory to long term memory. To get on someone?s mind you need to make an impact.

How do you make an impact? You need to make an emotional impact. You must deliver emotionally charged messages. It doesn?t matter if the words provoke a positive or negative emotion. Take for example, The Great Depression, April 15, taxes, Uncle Sam as examples of words that would provoke a negative emotional response. You can also use numbers. Though you may think numbers would be factual, they are really emotional.

A word of advice. Include a purpose and intention with your message. An intention that your message with touch your perfect customer or client.

About the Author:

Jen Blackert, Client Attraction Marketing Coach, is a results-driven marketing strategist that teaches entrepreneurs how to attract all the clients they need. Her methods are based on the universal laws of attraction. Visit her website at www.jenblackert.com

Written on June 20th, 2012
Read more articles on Copywriting.

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Nigeria leader's absence during clashes irks some

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Jason Trawick Serenades Britney Spears En Route to X Factor Set

Jason Trawick may have swept Britney Spears off her feet, but there's a reason the man made a career as a talent agent and not the actual talent.

In a short, fun video he posted, Jason serenades The X Factor judge with a few bars of "Sister Christian" while driving her to her San Francisco auditions.

They're quite cute together, and her reaction is great:

Jason Trawick Sings to Britney

"Rode in my 1st @Uber to @TheXFactorUSA auditions in SF today! Jason auditioned for me ... I wouldn't put him through…" the pop star tweeted.

"Not fair! Can I please try my second song choice? I promise to show u I have the X Factor!" Jason Trawick, who proposed last year, pleaded.

That would be REO Speedwagon's "Keep on Loving You" BTW.

He may not have the singing chops, but Jason, who once repped the star he's engaged to, seems like perfect husband material for Britney.

Just don't shoot videos and drive, guys. Against the law.

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Who Should 'Own' Social Media at Your Company?

Who Should 'Own' Social Media at Your Company?

.

It's a common debate in many businesses. Just who should be responsible for managing my company's social media presence? Sales? Marketing? Customer Service?

Do you want our perspective? How about all of the above? For most companies, social media management is a function of the marketing department, but there is a slew of social applications for your customer service and sales teams, too. Wouldn't your sales team like to know if their assigned leads were asking questions about your products on Twitter? And aren't customers constantly flocking to social media to complain about or seek help with products and services? In fact, according to a study from Booz & Company, 75% of marketers using social media identify customer service as a primary use of their social media platform. That being said, only 26% of respondents in the same study describe customer service as a department responsible for contributing leadership to social media strategies.

Let's be honest. The old adage, "too many cooks ..." needn't apply to social media management. Marketing, Customer Service, and Sales can all have a hand in your business' social presence, and it doesn't have to be a headache. You just have to know how to organize it. So let's discuss how you can create a social media management function that everyone can take part in -- and profit from.

Identify Your Contributors

Let's be clear: just because you shouldn't limit social media management to only one department, doesn't mean you should have a million hands in your accounts. As I emphasized a few sentences ago, you have to know how to organize it, and part of this organization involves designating a few key players. So before you move on, identify who these key players are from each department. Ideally, you'd have one or a few people (depending on the size of your organization) from each department who are responsible for helping to manage your company's social presence.

You should also assign one or two point people from one department to manage your company's overall presence. Because the marketing function of social media requires a lot of content creation/sharing and frequent updating of social accounts, you'll probably want your marketing department to ultimately drive your company's social presence. These social media managers will oversee the day-to-day operation of your social media accounts, as well as implement and carry out any social media marketing promotions. Essentially, these people will field and 'outsource' any sales or customer service/support-related queries that pop up in social media to the designated sales and customer service contributors.

Choose the Right Tools

For social media collaboration to work smoothly, you'll also need to implement the right tools. Otherwise, the "too many cooks ..." adage will start to apply. Luckily, there are plenty of tools available that enable you to manage social media collaboration among multiple contributors. When you're evaluating social media management tools, you'll want to look for tools that give you the ability to do the following:

• Schedule updates for the future
• Set up filters to monitor your business and keywords
• Monitor multiple social networks
• Support multiple collaborators?
• Assign specific social media updates to your collaborators for follow-up
• BONUS: hooks up to your marketing software for closed-loop social integration

HootSuite, for example, is a third-party social media management tool that enables you to do all of the above. It even now integrates with HubSpot's marketing software to give customers the ability to monitor their leads' activities in social media, and better use social media for lead nurturing -- a huge win for Marketing and Sales.

Another tool you might want to look into for your customer service team is Zendesk, which treats Facebook posts and tweets as support tickets, and enables them to reply to tweets and Facebook posts without needing to log into those two social networks individually.

Now let's dive into each of your social media contributors and the roles they should play in social media management.

Marketing's Involvement

As we mentioned, your marketing department is likely to have the most proactive social media involvement, as marketing's main use-cases for social media are promoting marketing content and offers, and engaging fans and followers. Be sure your marketing point person is sufficiently balancing updates about offers, educational content, and content that engages (e.g. questions, visual content, etc.).

It's also Marketing's job to work with other teams' contributors to be sure everyone has the opportunity to share the messages and updates that are important to those teams. For example, the customer team might want to share news of an upcoming webinar specifically meant for customers or announce the launch of a new customer-only email newsletter that customers can opt into receiving. To make this more efficient, have your point people create a sort of social media editorial calendar for the social networks you're participating in. Fill it with the marketing content and offers you plan to promote, leave some open spots for other team's messages, and give them access to the calendar so they can add their desired updates. To make this seamless, set a deadline each week for when submissions need to be made, and then schedule the content on a week by week basis.?

And as the point person/people for your company's social media engagement, your social media manager(s) will also be responsible for monitoring mentions of your company, products/services, and industry terms. Make sure your point person routes questions to the appropriate social media collaborators in Customer Service and Sales as they arise. If you're using HubSpot's HootSuite integration, for example, and the point person notices that a lead in the HubSpot Contacts stream is asking a question about your product pricing, you might assign that update to your sales team collaborator who can either follow up directly or loop in that lead's assigned rep.

Customer Service's Involvement

According to eMarketer, 46% of customers want to solve a problem when they're engaging with a brand on social media, and 39% are looking to give feedback about a product or service. No wonder it makes total sense for customer service to have significant involvement in your business' social media presence. That being said, using social media for customer service communication doesn't go without its challenges. In fact, we've highlighted 7 of these such challenges and how businesses are tackling them in this past blog post. And while there are certainly challenges, that shouldn't deter your customer service team from getting involved. After all, who is better trained and capable of handling a disgruntled customer or answering a nitty gritty product question -- your marketing team, or a customer service rep? Do we even need to answer?

Any customer service reps who are collaborating with your social presence should be at the ready to answer questions or respond to customers that your marketing point people can't appropriately handle on their own. Whether your customer service team is using the same social media accounts, replying via a dedicated "Help" account, or contacting the customer through another method such as email (all are acceptable options, depending on your business), the customer service social collaborator should be following up in a timely manner and providing the most helpful assistance manageable. Furthermore, these contributors should be collaborating with the point person to communicate important customer-related updates that pop up unexpectedly, such as software outages or maintenance.

Sales' Involvement

Let's not forget about Sales, folks. Your sales team is chatting it up with potential customers all the time, and knowing how to use social media to help them be more effective in the sales process can be a very valuable sales tool. And besides just responding to social media assignments from your marketing point people, your sales team should proactively be using social media to prospect as well as prepare for sales calls, follow ups, and nurture their assigned leads.

If social media participation is new to your sales team, train them! Teach them how to locate their leads in social media to conduct some research in preparation for sales calls. Some marketing software, like HubSpot, may even show your sales team their lead's social media account information, if available. Does the lead have accounts on Twitter, Facebook, LinkedIn, or another social network or community popular for your industry? Once the sales rep has identified them, have them scan the lead's information and updates on these social media sites. Encourage them to learn about the lead's interests and pain points and strategize about how they can leverage these insights on their sales calls. After they've been in touch, Sales can even use social media as another way to keep in touch with and nurture their prospects by sending leads links to helpful content and looking for opportunities to answer their questions so they stay top of mind.

What other social media collaboration tips would you share? Should other departments be involved in social media management? If so, who?

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Myanmar's Suu Kyi takes to stage in Dublin with Bono

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New Mexico Ousted Mayor, Gun-runner Sentenced to 51 Months in Prison

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