Do cold consumers like to warm up to romance movies?

Public release date: 14-Feb-2012
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Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals

Do romance movies warm people up? A new study in the Journal of Consumer Research finds that yes, consumers choose romance movies over other genres when they feel cold.

"We often think of love as being warm. This link between love and warmth appears in everyday language, songs, and poems," write authors Jiewen Hong (Hong Kong University of Science and Technology) and Yacheng Sun (University of Colorado, Boulder). "But is the connection between romantic love and warmth just a metaphor or is there indeed a direct link between romance and physical warmth?"

In their study, the authors examined the association between romance and warmth in the context of movie preference. The research involved four laboratory studies and an analysis of data from an online movie rental company. In their studies, the authors tested a prediction that romance movies are more desirable when people are physically cold, because coldness activates a need for psychological warmth.

In one study, the authors found that participants who drank cold tea were more likely than people who drank warm tea to choose romance movies over movies from other genres. In another study, the researchers varied the temperature in the room where participants were seated and found the same results.

Interestingly, when participants were made aware of their physical coldness before being asked to make a movie choice, the preference for romance movies disappeared.

To show that the laboratory findings also exist in the real world, the authors analyzed a set of movie rental data from an online DVD rental company. They matched customers' rental records with historical temperature information and found that, after controlling for customers' movie genre preferences, people were more likely to rent romance movies when the temperature outside was lower.

"This research offers implications for the movie industry," the authors write. "Movie studios might be better off releasing their romance movies in the winter season, when the temperatures are low."

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Jiewen Hong and Yacheng Sun. "Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies." Journal of Consumer Research: August 2012 (published online October 7, 2011).

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Public release date: 14-Feb-2012
[ | E-mail | Share ]

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals

Do romance movies warm people up? A new study in the Journal of Consumer Research finds that yes, consumers choose romance movies over other genres when they feel cold.

"We often think of love as being warm. This link between love and warmth appears in everyday language, songs, and poems," write authors Jiewen Hong (Hong Kong University of Science and Technology) and Yacheng Sun (University of Colorado, Boulder). "But is the connection between romantic love and warmth just a metaphor or is there indeed a direct link between romance and physical warmth?"

In their study, the authors examined the association between romance and warmth in the context of movie preference. The research involved four laboratory studies and an analysis of data from an online movie rental company. In their studies, the authors tested a prediction that romance movies are more desirable when people are physically cold, because coldness activates a need for psychological warmth.

In one study, the authors found that participants who drank cold tea were more likely than people who drank warm tea to choose romance movies over movies from other genres. In another study, the researchers varied the temperature in the room where participants were seated and found the same results.

Interestingly, when participants were made aware of their physical coldness before being asked to make a movie choice, the preference for romance movies disappeared.

To show that the laboratory findings also exist in the real world, the authors analyzed a set of movie rental data from an online DVD rental company. They matched customers' rental records with historical temperature information and found that, after controlling for customers' movie genre preferences, people were more likely to rent romance movies when the temperature outside was lower.

"This research offers implications for the movie industry," the authors write. "Movie studios might be better off releasing their romance movies in the winter season, when the temperatures are low."

###

Jiewen Hong and Yacheng Sun. "Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies." Journal of Consumer Research: August 2012 (published online October 7, 2011).

---

[ | E-mail | Share ]

?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Source: http://www.eurekalert.org/pub_releases/2012-02/uocp-dcc021412.php

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Overeating may double risk of memory loss

ScienceDaily (Feb. 13, 2012) ? New research suggests that consuming between 2,100 and 6,000 calories per day may double the risk of memory loss, or mild cognitive impairment (MCI), among people age 70 and older. The study was just released and will be presented at the American Academy of Neurology's 64th Annual Meeting in New Orleans April 21 to April 28, 2012. MCI is the stage between normal memory loss that comes with aging and early Alzheimer's disease.

"We observed a dose-response pattern which simply means; the higher the amount of calories consumed each day, the higher the risk of MCI," said study author Yonas E. Geda, MD, MSc, with the Mayo Clinic in Scottsdale, Arizona and a member of the American Academy of Neurology.

The study involved 1,233 people between the ages of 70 and 89 and free of dementia residing in Olmsted County, Minn. Of those, 163 had MCI. Participants reported the amount of calories they ate or drank in a food questionnaire and were divided into three equal groups based on their daily caloric consumption. One-third of the participants consumed between 600 and 1,526 calories per day, one-third between 1,526 and 2,143 and one-third consumed between 2,143 and 6,000 calories per day.

The odds of having MCI more than doubled for those in the highest calorie-consuming group compared to those in the lowest calorie-consuming group. The results were the same after adjusting for history of stroke, diabetes, amount of education, and other factors that can affect risk of memory loss. There was no significant difference in risk for the middle group.

"Cutting calories and eating foods that make up a healthy diet may be a simpler way to prevent memory loss as we age," said Geda.

The co-authors of the study include Ronald C. Petersen, MD, Fellow of the American Academy of Neurology, and other investigators of the Mayo Clinic Study of Aging in Rochester, Minn.

The study was supported by the National Institutes of Health, the Robert Wood Johnson Foundation and the Robert H. and Clarice Smith and Abigail van Buren Alzheimer's Disease Research Program.

Study. http://www.aan.com/globals/axon/assets/9279.pdf

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The above story is reprinted from materials provided by American Academy of Neurology (AAN), via Newswise.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://www.sciencedaily.com/releases/2012/02/120213083717.htm

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Telemarketing For 2012 | Look for Online Business

Telemarketing For 2012

By admin at February 12, 2012

Telemarketing And Lead Generation

Lead era has regularly been the complaint for most businesses, as there is routinely the jam-packed market, chasing down brand brand new commercial operation is routinely the formidable routine as good as the single which is indifferent to seasoned sales people.

Over the final couple of years with the expansion of the internet, most companies have substituted their lead era plan from active offered (such as telemarketing) to reactive forms of offered (such as SEO as good as PPC upon the internet) however as the internet has boomed, even this is apropos hard.

Telemarketing has been the clever partial of the lead era routine for most decades now, though how is this being influenced by the recession.

Why Was Telemarketing So Effective

The routine was utterly simple, collect up the phone, find out the hit name, track them down as good as sell to them. This is fundamentally the routine concerned with tele selling, however prospects were reception dozens of calls the day from businesses, telesales companies (working upon interest of businesses) which movement had to be taken. Receptionists were told to retard calls, people became bold upon the phone, answerphones shut off calls.

However notwithstanding the problems, offered over the phone was the most appropriate approach to aim brand brand new business. For companies which were perplexing to aim the specific marketplace or customer type, the aged fashioned ?identify, research, aim as good as close? sales routine still worked (eventually).

How Have Things Changed

Competition has increasing as the series of companies in the UK has increased, the marketplace has stayed the same, so the thoroughness of competitors vs business goes opposite any the single selling.

The internet has finished the universe smaller, it has altered peoples mindsets, so instead of reaching for the yellow pages, the inner internet poke is done. Instead of spending the day removing quotes for word from the phone book, the couple of mins upon cost some-more aged sites saves time.

The retrogression equates to which the lot of companies have been not spending, they have been being cautious, which equates to which the series of ?active prospects? is less.

Can Telemarketing Work In 2012

Consider the above:

The foe is higherMarkets have been quieterCustomer numbers have been down as companies close

For this reason, telemarketing is some-more critical than ever, as some-more businesses have been struggling to sell their products as good as services. True which the internet has altered buyers perspectives, so right away people feel ?if we need it, we can find it myself when we am ready?; however there does need to be the grade of ?prompting?.

Telemarketing can be used for attribute building, to set up the attribute with the customer so they see we as the crony rsther than than the sales person. This approach they will buy when they have been ready (with the small pointed beneficial guidance) or when they feel they have been ready.

Choosing The Right Telesales Partner

There have been over 600 teleselling firms around the UK as good as hundreds of freelancers as well as full time staff. How do we select the most appropriate solution?

There have been pro?s as good as con?s to outsourcing or regulating inner sales sources, especially being around cost. It is some-more costly to move someone upon (recruitment fees, precision fees, incentives, salary, NI contributions, commissions etc.) rsther than than regulating an outmost source.

One thing to bear in thoughts is which by outsourcing, we have been move upon an gifted agency, the single which should know what they have been you do as good as yield the little arrange of pledge as to results.

Shop around, get quotes (as all telesales companies have been distinction creation businesses) as good as speak to the little of their stream clients (to see if they have been removing ROI upon their telemarketing campaigns).

Marketing Quotes is the giveaway cost some-more aged use to UK businesses to assistance get giveaway quotes as good as suggest from inner offered companies.

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Source: http://www.look4online.biz/telemarketing-for-2012.html

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Motorola Droid 4 advertises 16GB internal storage, only reports 8GB -- here's why

After the numerous leaks that preceded the Droid 4's launch, you'd think we'd have a handle on every detail (read the review here) but some day one buyers have one more question. While the spec sheets indicate 16GB of internal storage, a few readers noticed their units only report 8GB. So why the variance in what's being reported and what the phones actually show? While Android vets may be used to this, not all are aware of how some phones are partitioned, and Motorola has opted to go with an 8GB for the user / 3GB for apps / 5GB for OS and updates split (just like the Razr). So the phones do have the 16GB you were promised, it's just how it's being used that may not be immediately evident -- and now you know.

[Thanks, Chaz]

Motorola Droid 4 advertises 16GB internal storage, only reports 8GB -- here's why originally appeared on Engadget on Fri, 10 Feb 2012 23:04:00 EDT. Please see our terms for use of feeds.

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Why Investing in Penny Stock is such a big risk

Best Penny Stocks To Buy

In the 21 st century penny stocks are the most common words that is being used and heard. Many people are in a confusion of what to do. This is mainly because of the lack of knowledge on these things. It is very important to know what a stock means before investing an amount into it. Stocks are different values that is corporate by the company .The stock requires some capital.

Hot Penny Stocks

The initial investment of capital is referred as stock. There are different values that are being traded for small dollars. Some of the dollars share that is given over the counter is known as the penny stocks. One must know few things before heading over the penny stocks. It is recommended to subscribe for stock letters and notification services. There are many good stocks that one can purchase online. There are also many courses and seminars that offer details and training on the several courses on penny stocks.

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One must always see to that they go through all the notifications and services provided. It is always good to make a huge investment in the capital. The lowest level of the stock is sure to give a substantial return. It is necessary to keep one updated with all the news and updates of the stock market. This information?s are sure to motivate the people to a good extent. One can also get hold of all the other benefits that are provided by the stock market. One must keep track of the investment and not pull the money off if they think it is risky.

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Source: http://educampusglobal.com/why-investing-in-penny-stock-is-such-a-big-risk.html

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